The Digital Consumer Intelligence Platform

KPI6 is a valid tool to get information I need as a support to make decisions about product development. You are 99% of the times able to get valuable drivers in absolutely no time. For instance, I often run research on both social networks and forums to understand people’s frustrations or value points when they talk about a certain product. It’s faster and less expensive than an institutional survey and it lets you get more granular on details of interest or to find new topics to explore. Once you learn how to use it, the only limit is your fantasy and approach. You can really get data about possibly every topic in every part of the world.

This rapresent an important starting point to make meaningful focus on what people say, think and feel about a brand, a person or a topic. the opportunity to analize each of this element on two side: analytics (trend, frequence, sentiment, emotions) and audience is a powerful features

The possibility of social listening not only on a superficial level, but to work on data by investigating the nuances and interests of users is priceless for a company’s communication strategy. Our strategy has totally changed since using the platform. We have more precision, of course, but also more questions and more creativity.

Odience is an exceptional consumer intelligence tool that revolutionizes audience insights. With its cutting-edge capabilities, it delves deep into zero-party data to gather valuable information directly from consumers. By tapping into this firsthand data, Odience empowers marketers to enrich their audience models, gaining unprecedented accuracy and relevancy for crafting targeted advertising campaigns and media strategies.

The tool’s ability to penetrate zero-party data opens up possibilities. Marketers can now understand consumer preferences, behaviors, and desires at an unparalleled level. With this insightful knowledge, they can design personalized and compelling campaigns that resonate with their target audience, maximizing engagement and conversions. Odience is a game-changer in the marketing landscape, allowing brands to create meaningful connections with consumers and achieve remarkable success in their advertising endeavors.