The Digital Consumer Intelligence Platform
KPI6 takes market analysis to the next level, harnessing the power of Generative AI and transforming insights into effective strategies to help brands and agencies win by listening, analyzing and interpreting the consumer
Revamp your market research with our AI-driven solutions
Discover the Power of Generative AI with KPI6: LLM-Enhanced Digital Twins
With KPI6, AI-generated “digital twins” allow you to understand the context in which your consumers operate and explore their digital identities. Gain authentic and timely insights for data-driven, customer-centric decisions by interacting directly with synthetic clones of your target audience to test strategies and products. Join the AI-driven marketing revolution and take your consumer insights to the next level. Request a KPI6 demo now and discover the future of marketing.
Redefine Market Research with Innovation and Inclusivity
Marketing of the Future:
Odience’s Vision
For inclusive marketing, ethical AI, continuous innovation, and privacy, agencies and brands of all sizes can easily and accurately use data to inform their strategies with Generative AI.
WHY
Generative AI is at the core of our product, transforming raw data into understandable and immediately actionable insights. Our approach is innovative, based on low/no code to explore and implement new competitive solutions.
HOW
Using virtual assistants and digital twins for ethical and in-depth analysis and more efficient market research, KPI6 has developed a platform that combines Generative AI with marketing strategies to reach audiences.
WHAT
International brands that have
built strategies with KPI6 insights.
ODIENCE AND THE NEW ERA OF TARGETING
Artificial Intelligence in Service of Marketing
Odience redefines targeting in digital marketing, harnessing the power of Generative AI to decode the digital DNA of the target audience. This unique approach allows marketers to deeply connect with their target audience.
OdienceResearch
Market research, redefined with AI
OdienceAsk
Un assistente virtuale per ogni strategia
OdienceListen
Monitoring the digital environment
OdienceAds
A/B testing and launch on Walled Gardens and DSPs
OdienceTalk
Engage directly with your target audience
Navigating the Post-Cookie Era
Reliable insights with privacy protection
In an increasingly privacy-conscious environment, obtaining reliable consumer data is a challenge. Without resorting to invasive tracking methods, Generative AI from Odience enables you to gather authentic and detailed insights about your target audience in an ethical and privacy-compliant manner. Our solutions prepare you to meet the challenges of the post-cookie era and beyond for effective, sustainable marketing decisions.
Join our the partnership program
and seize the business opportunities of Gen AI with KPI6
What our customers say
Their experience with our product and our team
KPI6 is a valid tool to get information I need as a support to make decisions about product development. You are 99% of the times able to get valuable drivers in absolutely no time. For instance, I often run research on both social networks and forums to understand people’s frustrations or value points when they talk about a certain product. It’s faster and less expensive than an institutional survey and it lets you get more granular on details of interest or to find new topics to explore. Once you learn how to use it, the only limit is your fantasy and approach. You can really get data about possibly every topic in every part of the world.
This rapresent an important starting point to make meaningful focus on what people say, think and feel about a brand, a person or a topic. the opportunity to analize each of this element on two side: analytics (trend, frequence, sentiment, emotions) and audience is a powerful features
The possibility of social listening not only on a superficial level, but to work on data by investigating the nuances and interests of users is priceless for a company’s communication strategy. Our strategy has totally changed since using the platform. We have more precision, of course, but also more questions and more creativity.
Odience is an exceptional consumer intelligence tool that revolutionizes audience insights. With its cutting-edge capabilities, it delves deep into zero-party data to gather valuable information directly from consumers. By tapping into this firsthand data, Odience empowers marketers to enrich their audience models, gaining unprecedented accuracy and relevancy for crafting targeted advertising campaigns and media strategies.
The tool’s ability to penetrate zero-party data opens up possibilities. Marketers can now understand consumer preferences, behaviors, and desires at an unparalleled level. With this insightful knowledge, they can design personalized and compelling campaigns that resonate with their target audience, maximizing engagement and conversions. Odience is a game-changer in the marketing landscape, allowing brands to create meaningful connections with consumers and achieve remarkable success in their advertising endeavors.
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